Tuesday, July 20, 2010

Wwilderness Aesthetic

Random thought: I was looking through some of the old picasa albums I have and really liked the overall aesthetic that the Wwilderness Club folder had. The weird nature atmosphere is more inherent in an office name like Wwilderness of Rad Nature, but obviously there's nothing stopping Family to do the same. I think I had just forgotten about it since the name wasn't asking for it. More mushrooms and surfing and twigs and lakes and smoke.




I also like the WW line logo, but I guess the AM of Family can be more or less the same.

8 comments:

  1. do u have a new surfboard yet???

    yeah, wwss looked fun and shroom-y

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  2. no, next week supposedly.

    family needs to be more fun and shroomy. i guess we are kinda beachy at the moment. which is cool. fun and shroomy and beachy. maybe its a seasonal thing.

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  3. or maybe its just a reaction to the book/playlab aesthetic. ha.

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  4. yeah. we got immediately serious as we said family. as if family couldn't be fun.

    it's almost like family and wwilderness were names for different things.

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  5. well, serious is relative. Family did give us the goofy-ass gummy people.

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  6. maybe less goofy and more shroomy. i mean in terms of what we should do.

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  7. well, i've never shroomed so at least we know where to start...

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