Dallas Text Draft

100% (renewable) ENERGY - my concern is that it reads as '100% renewable' instead of 100% energy; i guess it's obvious that it is renewable energy

0 cost

renewable/ clean energy for exponential revenue

We create a new type of infrastructural design (project) that implements the urban production of renewable energy as a commercial (highly profitable/ self sustaining) business model.

Its financial success is dependent on the extent of energy produced on site which in turn is dependent/ contingent on the design.

design

I (these are meant to be arrows)

energy

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profit

The sole reduction of the energy consumption within a building does not make environmentally responsive architecture.

While it reduces the CO2 footprint, it fails to address the big picture: the source of the energy. And by doing so the so-called 'green' projects remain passive, stand-alone entities fundamentally dependent on the established infrastructure, leaving it to others to solve the burning issues/with no awareness of its context. A parasite.

In Dallas Peaks Case Study we show how the design of a 600,000 sf, high-density residential project can create a viable business opportunity with a green heart (how freaking cheesy is that?!), while making the project an active part of the urban energy infrastructure.

The structure is developed to maximize the productive capacity of renewable sources which enable the production of 100% of the energy demand on site. The platforms for 60,000 sf of optimal photovoltaics and over 220 vertical-axis wind turbines on wind-accelerating ridges are rented (is he renting or giving percentages back?) by a third party private energy provider. The entire energy system is paid, installed, maintained and managed by the provider, whom the volume of on site production guarantees a 5 year return of investment scheme based on selling the clean energy to the power grid. (needs rephrasing) whose revenue is proportional with the volume of on-site energy production, in this case 5 year return of investment scheme based on selling clean energy to the power grid.

In parallel, Dallas Peaks profits from renting out the places conceived for maximal energy production and the city benefits by saving infrastructural costs typically connected to the obligatory acquiring of renewable energy.